Revisited: 5 Reasons “Nothing” Never Means Nothing for Valentine’s Day 2

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I wrote this blog just about a year ago. Since then, a lot has happened. For example, I have scooped up 4 more subscribers to the blog:) and there has been a year’s worth of gift giving opportunities. To date, still one of my most popular posts. So, with Valentine’s Day less than a week away, I figured now would be a good time to dust off the ole post, give it some much-needed edits, and a few updates. If you can’t think of someone who struggles in this department to share this post with…well, then it’s probably you. Get your head in the game, man!

Yes, even on Cow Appreciation Day

I think my dad will appreciate the uphill battle I face when it comes to understanding its importance. After much trial and error, I have reached a point where I pride myself on my gift giving abilities. My proficiency is mostly driven by my need other’s approval, but in the case of my dear bride, I just love seeing that beautiful blonde smile. That woman works her tail off and I couldn’t possibly imagine how difficult it is to love someone that acts like me, let alone looks like me, but she does it. The least I could do is try and make up for my shortcomings with good gifts.


Cow Appreciation Day...Free Chick Fil A baby!

Cow Appreciation Day…Free Chick Fil A baby!

After some on-the-job training, I do a pretty decent job preparing for gift giving opportunities, and I don’t miss a single ridiculous holiday; Christmas, birthday, Mother’s Day, anniversary, Cow Appreciation Day, and of course, Valentine’s Day. Obviously, the quality and thought required varies with each occasion,1)and let’s be honest, budget constraints but I don’t miss a single one.


That non-exhaustive list fails to include how important it is to give some sort of gift (flowers, card, candy, etc.) for absolutely no reason. I think Sarah muttered something about enjoying spontaneity. Whatever the reason, it’s important to find some dead time from the holiday season and show some love via gift.


The gift giving regiment I just mentioned isn’t the gold standard, either. This is merely the bar.


Setting the Bar: The names have been changed to protect the innocent

For me, I’ve learned to go one step further and again, this didn’t come naturally or easily. As a result, I make no qualms about ridiculing my buddies into submission when they have no answer to the question, “What do you have planned for (insert wife’s name) for Valentine’s Day/anniversary/etc.?” At this point, I’m relentless. I love my dear friends.  As a result, there is no way I will let him walk home empty-handed, and  I will insult them incessantly until they see the light.


Real story: had a friend tell me he wasn’t doing anything for their anniversary because “she’s not real big into that sort of thing and money’s tight.” Mind you, the only reason I found it was their anniversary was because we were on a hike early in the morning. The only good thing about him deserting his wife, with two kids, the morning of their anniversary was that I had about three hours to lay into him.


To his credit, I had been married about nine years at this point and they were only on their third anniversary. Some guys are just lazy, but my buddy is a pretty good dude, I was willing to give him a free pass based on sheer ignorance. I delivered my pitch and outlined some of the fortunate things that happen when you pull your head of your– and make a little bit of effort. I wasn’t sure I convinced him to take any action, but I was sure I made him feel terrible. I did all I could do. He had to take it from there.


Low and behold, my man came through. I happened to bump into him at Target later that day. He had the kids in tow and a cart ready to show some love to the lady that in turn loves my flatfooted friend. His cart left a little to be desired with a bouquet of cheap roses and a generic box of chocolates in the shape of a heart. It was pretty sad actually, but damn it, it was something. We exchanged a cordial bro-hug,2)or was it a high five? No, it was definitely a bro-hug! and we went our separate ways.


Fast forward about three hours and Sarah’s phone starts blowing up. Said friend’s wife is texting about how blown away and happy she was with the gesture my buddy had shown that day. I’m guessing things probably got weird once the kids went to bed. Now, I’m not going to take credit, but she did specifically ask Sarah to tell me thank you. I then had to council my buddy on how to pass things off as his own idea. Come on, bro.


Why, oh why, did I play with fire?

Despite that beautiful story, it wasn’t six months Steve Harvey whispered something in my ear. We all know he’s a foolish liar, but I entertained his buffoonery when he made a suggestion I have successfully ignored for over a decade. But I played a little too close to the fire and that day will live and infamy–


This is an example of a Bitmoji I might have used if I had a mustache.

Early May 2015 and Mother’s Day was fast approaching. Money was tight, our daughter was turning 2 that week, and we were working on a few financial goals. Not to mention, Little League, graduate school, church groups…we were safely in the Busy Zone. I didn’t feel like going through all the effort and her birthday is pretty soon after, so I started feeling Sarah out to see if I could tone down her expectations. Like usual, she says she doesn’t want anything or, “let’s just not do anything this year,” which also takes her off the hook for Father’s Day. Nice, but I pushed back a little. I told her she’s ridiculous, but she convinced me that getting her hair done that Friday was “going to be her gift.” I was slowly slipping into a dark place. A place that makes the Upside Down look like Candyland.


I was still conscious of what was happening, but really, I just wanted to put this shenanigans to the test. Where does she get off just saying she doesn’t want anything, but actually expect something?! Is it even possible for nothing to actually mean nothing? Does she even know what she’s saying? Again, I already knew the answer to these questions, but let’s just say I really coulda used my own chat on a “three-hour hike” because I woke up, gave her a kiss, wished her Happy Mother’s Day, and proceeded to check my email– and watched one of the worst mistakes I’ve ever made unfold right before my eyes…and ears. We remember the next few minutes, hours, and days a little differently, but Sarah and I can both agree a valuable lesson was learned that day.


Lesson Learned

Turns out, as I already knew, nothing means something. That something could have been anything. A card, a note, a flower, a magazine, breakfast in bed, a finger painting from the kids, a Victoria Secret coupon for free underwear that I could have hidden from her when it came in the mail. Literally anything.


I wasn’t born with a talent for gift giving. I don’t pretend to understand women. I screw up all the friggin’ time. Going on 12 years of marriage, I sometimes blow my own mind with some of the stupid crap I do and say but listen to what I’m saying here. I have figured one little tiny thing out and I know it will help you, and if you already know it, be a good friend. Share your knowledge with anyone that will listen and don’t send them into the battle of Valentine’s Day without this wisdom.


Whatever you do this year, for Valentine’s Day or any other gift-giving opportunity, it doesn’t have to be big. In fact, the smaller and more thoughtful, the better. No one says Valentine’s Day is easy, but there are many good reasons to step up this year. In reverse order of significance, here are five reasons to step up to the plate:

The Bitmoji I used when Sarah says, “Don’t get me anything. I am perfectly happy just have you to keep me warm at night.”

5.) “Nothing” is a lie, whether she realizes it or not

This is simple. No one wants to hear how cool your wife is about not wanting anything for the silly holidays. The sob story about money being tight is garbage and no, you have not talked your wife out of celebrating Valentine’s Day. These things simply aren’t true. If your wife has a pulse, and whether she tells your or not, she expects something…anything. Heck, it’s even possible she doesn’t realize she expects something, but she does. Be creative, or don’t. Just don’t ever, I mean ever, get nothing.


4.) It’s an opportunity on a platter

Let’s face it, the holiday season almost always sucks. The pressure is high, your bank account is down to the felt, and as we just learned, your wife is a liar! (JK, JK:) That said, there are tons of reasons the holidays can be looked at as an opportunity. The holidays give us an opportunity to blast a spotlight on the lady you love for very little money and even less thought. Now, the more time and thought you put into it, the greater the benefit. Fortunately for you, there are boneheads all over the globe dropping the ball. That means you look like even more of a rock star for coming through in the clutch. Show your lady you dig her; there’s something in it for you too.3)There are certain things a man likes about a lady…do I need to spell it out for you? B-O-S-O-M-S Speaking of which…


3.) It’s about you too

There is nothing wrong with some healthy narcissism and selfishness when it comes to gift giving. Let’s not act like this isn’t at the core of everyone’s gift giving. I mean, it’s mostly about the other person, but if gift giving didn’t feel good, what’s the point? For me, the fun is in the chase. When I find the gift that is going to knock Sarah’s socks off and I did it for under 30 bucks, damn that feels good! And thanks Instagram, she can throw a nice filter on that gift and her friends will be hearing all about, making you look like a more sensitive and less attractive Don Draper.


I have it on good authority Prince William never misses a holiday.

2.) Your kids are watching (and your friends, and your family, and your brothers…)

Our daughters are learning how to set their expectations for their future husband. Your boys are figuring out how to treat women. Young couples are trying to find their way and looking at your marriage for some direction. Let them see you be creative and devote a little thought to making your wife feel like the Duchess of Cambridge. What a cool thing to have as part of the legacy.


1.) She’s legit

At some point, you looked at this woman and said, “Aight. Let’s do this thing. Like, forever.” She then asked if you wanted to try that again and you probably crushed some adorable proposal, or not. Point is, she’s smoking’ hot, loves your kids (or future kids), and despite your complete and utter brokenness, she is pretty fond of you too. Even if it’s just a card with a little inside joke, love notes put on stickies around the house, or her favorite bag of chips…don’t do nothing. She’s rock solid and trust me, you can’t do better. It is senseless to miss a chance to make her feel special.


Good luck this Valentine’s Day and please share some of your great/creative gift ideas when you were a hero and more importantly, share your failures so we can laugh at you and learn from them.


Need help with some good places to start? Here are a couple options I’ve used:

A delicious option

The best flower place I’ve ever used 

Weird jewelry from weird people that she’ll love

Tickets to something for a future date night

A great place to get creative for very little dough

Footnotes   [ + ]

1. and let’s be honest, budget constraints
2. or was it a high five? No, it was definitely a bro-hug!
3. There are certain things a man likes about a lady…do I need to spell it out for you? B-O-S-O-M-S

About Brent Nichols

My blogging is, no doubt, all over the map, but hope you'll find something just right for you. Currently living in the D.C.-metro area in Northern Virginia. You know what? I think I kinda like it out here.

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